Cliches are awful because they are so true. We can imagine the creative process that lead to this book. It’s a book about the innovations of building materials, design and technologies that enables a new generation of architects to realize structures that would have previously remained mere dreams. Working title, the obvious cliche: The Sky’s the Limit. During the process the content appears to be seriously radical, aesthetic, highly functional and undeniably exhilarating. Conclusion: the only suitable title is that horrible cliche, because it is so awfully true. So there you are, beautiful book, rigorous content, obvious title.
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