Okay, suppose you are a big brand and you trying to survive 2012 – do you think an funny ad, a flashy (but obviously non-flash) website and a social media manager will get you through the winter? Gestalten says: forget it. Consumers / clients get so much information that, at the end of the day, they haven’t seen anything. Unless you were able to stand out. For that you need cutting-edge collabos, mixing your brand with art, design, music and fashion. This leads to some very clever creations and sophisticated brand communication, where you start to wonder whether the artist used the brand or the brand used the artist. And that is just what it is all about. Personally we think it’s kinda cool that the boys and girls from Staat..., are featured in this new publication.
The intellectual property rights to the images of the books belong to their respective authors or publishers. These images are used by MENDO with the sole purpose of promoting the books.