If you think nobody builds a history like the Americans, you’d better think again: the Canadians have their way with creating credibility for a brand. Hudson’s Bay Company is a name you probably don’t know. At least, we hadn’t heard of it. Wiki told us it’s the oldest commercial corporation in North America and one of the oldest in the world, shaping the history and culture of Canada for more than 300 years, evolving from fur traders to contemporary fashion leaders. For us the book is a great source of inspiration, mixing ancient logos, labels and flags with contemporary products, packaging, stores and scotch. In case you’re interested in they do today, visit the website.
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